 Planning and Making orders for the items (Stock) from
suppliers to be sold in the store.
 Guiding the merchandisers and stockers on how to display
items in a way that can attract customers and increase the
sales for the store.
 Plan and implement shop merchandising, layout and customer
traffic flow so as to maximize sales, customer satisfaction,
appearance, image and ergonomics for customers.
 Supervise selling and customer service activities and staff
competence in the store, so as to optimize and sustain sales
performance, profitability and customer satisfaction.