• Brand Development: Utilized ability to generate creative ideas and concepts in the creation of brand identity and comprehensive brand strategy.
• Graphic Design and Marketing Materials Production: Led the innovative development and production of ATL and BTL marketing collateral, such as brochures, direct mails, advertisements, web pages, and accessories; directly involved in the 3D design and modelling as well as product package design for mass production.
• Events Management: Spearheaded the conceptualization, organization, and orderly execution of congresses, presentations, ON/OFF trade promotions, company parties, promotional games and campaigns, holiday celebrations, and staff development activities. Selected, designed, and produced the appropriate promotional and corporate gifts and printed materials that matched the events.
• Marketing Campaigns: Provided expert direction in the design and execution of campaigns for big international companies along with the concept design and monthly updating of one of the largest market research companies in the world. Developed concepts of BTL promotional campaigns, including logo designs, marketing collateral promotional gifts, and uniforms.
• Visual Ideation/Creativity
• Typography
• Design Software (Photoshop, Illustrator, InDesign, etc.)
• Multimedia Design Software (Aftereffect, etc.)
• Color Theory
• Layout/Conversion Optimization
• 3D Modeling
• Hand drawing