Experience
Corporate Marketing Programs Manager
Own and oversee all aspects of marketing programs from inception to final approval of all assets, including the development and management of a marketing programs calendar to be shared across the organization. Conceptualize and plan for the development of prospect-facing content that communicates the value of the technology, including blog posts, whitepapers, webinar presentations, marketing collateral, sales scripts, and more. Schedule and manage the execution of various tactical marketing initiatives as part of the broader marketing program across all channels, including ensuring follow through from all stakeholders on assigned tasks and all program components are accurate and adhere to brand guidelines. Own Absolute's digital events strategy, managing and executing on both internally created and externally hosted industry events.
Marketing Events Program Manager
Responsible for the start-to-finish logistics and execution of NetMotion by Absolute's global wine webinar program, including scheduling, topic selection, interfacing with vendors, and managing registrations. Investigated and pursued third-party event sponsorships, coordinating all relevant assets and event management functions. Collaborated inter-departmentally on pipeline growth and thought leadership initiatives, including a net-new webinar series. Created and implemented a standardized Program Template for marketing initiatives by identifying key tasks to be executed and involving the responsible teams for their needs and timelines. Project managed growth marketing programs using the Program Template to ensure forward movement on schedule.
Education
Master of Science
Completed Master's Degree in Sport & Entertainment Management
Bachelor of Science
Completed Bachelor's Degree in Sport & Entertainment Management