Writing the prefer tagline is a fun, creative challenge. But there are a few things to keep in mind before you dive in.

1. Give yourself enough time. you want to make sure you have the brain space and clarity you need to do it well.
2. Know your brand heart. your tagline is just another extension of your brand heart (your purpose, vision, mission, and values). If you don’t have clarity on these, you can’t accurately communicate your brand. Use our free workbook template to articulate your brand heart if you haven’t done this work already.

Step 1: Writing a paragraph that explains who you are and what you do.

Don’t be self-conscious. This can be a brain dump.

Column Five’s Example: “We believe your content is telling a story about your brand. We help brand discover and tell their best stories. We do this by designing and tell their best stories. We do this by designing a plan to reach your brand’s goals, crafting stories that engage, educate and inspire, and making sure your stories get seen and heard.”