Camila Fontes
United States Crafted Projects
Onramp Funds
https://camilafontes.com/onrampfunds/
Studio Fluire Pilates
https://camilafontes.com/studio-fluire-client/
WebDesign - Movie Theater Landing Page
https://camilafontes.com/web-design-portfolio/
Web Design - Non Profit Organization
https://drive.google.com/file/d/1A_UlrIRV95qfWuoAaTkwFN9ZJzocmcbt/view
Website
http://www.camilafontes.com%20Experience
Social Media Executive Analyst
Analyzed customer requests for policy and quality compliance using CRM tools, reviewing inbound requests from top-tier business partners.
Collaborated with external policy projects to establish social Key Performance Indicators (KPIs) and enhance user experience.
Utilized a content management system to analyze user engagement and website traffic metrics.
Developed and maintained automated monitoring tools to track trending topics related to the company, brands, and competitors.
Monitored the company's brand presence online to engage with users and strengthen customer relationships.
Managed content distribution across online channels and social media platforms.
Utilized a content management system to analyze user engagement and website traffic metrics.
Streamlined operations by implementing processes and task management ticket systems.
Coordinated policies, procedures, content, and topics with the editor and international teams.
Social Media Manager
Developed and executed a comprehensive social media strategy to foster audience growth and enhance engagement across various platforms including Instagram, Facebook, Twitter, YouTube, and LinkedIn.
Crafted and optimized a dynamic social media calendar based on continuous learning about the content that resonates most with our audience.
Successfully executed engaging social media campaigns that delivered delightful, educational, and community-driven experiences for our followers.
Conducted thorough analysis of the effectiveness of social media initiatives and generated reports containing actionable insights.
Prioritized and promptly responded to comments and direct messages across all channels, ensuring our audience received accurate information and a positive experience.
Collaborated closely with marketing, growth, and communications teams to facilitate the execution of paid media and corporate communications campaigns.
Established and maintained a cohesive social media strategy that aligned with our corporate brand and employer brand standards.
Created and led a comprehensive measurement plan to accurately evaluate the performance of our content strategy and demonstrate its business value.
Conducted in-depth research on community, cultural, technological, and market trends to inform the development of strategic and creative social media content.
Generated innovative social content based on industry best practices and emerging trends.
Collaborated with and provided support to creative team members in content creation and optimization.
Produced and managed weekly, monthly, and quarterly reports to track social media performance and provide insights for future improvements.
Managed social media groups and facilitated communication with group administrators.
Oversaw all global content publications on our LinkedIn platform.
Created compelling social media copy and edited content as needed to ensure quality and consistency.
Digital Marketing Manager & Head of Social Media
Developed comprehensive strategies for Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube, and LinkedIn accounts.
Created engaging content strategies with effective call-to-actions (CTAs) and videos to drive customer traffic to the website.
Coordinated with third-party vendors to obtain high-quality photography, video/aerial footage, and virtual tours for projects.
Created and managed Facebook campaign ads to promote brand awareness and engagement.
Maintained consistent brand messaging across all platforms to support eCommerce sellers and existing communities.
Stayed up to date on the latest social media trends and platform changes.
Produced high-quality marketing videos using Canva.
Recorded over 30 TikTok videos and Instagram reels monthly to foster customer growth.
Managed intern marketing students, guiding them with blogging ideas and content strategies.
Created compelling social media content using Copy.ai, Canva, Simplified, and Caption tools.
Designed captivating stories and reel content using Mojo and InStories.
Developed and managed weekly, monthly, and quarterly reports.
Collaborated cross-functionally with sales and marketing teams.
Acted as an on-demand resource for last-minute presentations.
Ensured brand consistency across communication channels, maintaining accuracy, quality, and a unified brand identity in the marketplace.
Tracked and collected relevant social media metrics, providing timely and efficient reporting of social media efforts.
Scheduled and posted content on various social channels using both native platforms and social media management tools.
Monitored social trends to identify opportunities for social content and engagement.
Managed strategic and tactical social programs, including content creation for multiple social channels, updates, photo selection, proofreading, and maintaining brand consistency.
Collaborated with the marketing team and other departments to develop social media content.
Camila Fontes Digital Freelancing Services
* Leveraged various tools including Later, Tailwind, Buffer, Trello, and Slack to efficiently manage content.
* Created, curated, and managed all published content (images, videos, and written content) for Instagram and Facebook platforms.
* Conducted website audits and implemented strategic corrections to enhance website performance.
* Implemented effective SEO strategies in website content specifically tailored for the fitness industry.
* Designed websites and utilized Google Analytics to measure the success of content and traffic, while also conducting Split A/B tests and heatmaps for optimization in the fitness and food industry.
* Maintained a strong social media presence across Facebook and Instagram, resulting in a monthly conversion rate growth of 5-10%.
* Utilized social media analytics tools such as later.com and SkedSocial.com to track engagement, analyze user data, and make informed recommendations and adjustments.
* Significantly impacted sales conversion rates by 20-40% monthly in the food and health and wellness industry, by building brand visibility that aligns with target audiences and business goals.
* Took full ownership of scheduling and posting content across multiple social media accounts.
* Collaborated closely with the Customer Experience team to maintain a 100% response rate on all social comments, reviews, tags, and direct messages.
* Monitored audience and performance data to inform content strategy and identify shifts in audience sentiment.
* Kept up-to-date with social media strategy through competitor research, platform exploration, and performance analytics.
* Identified, developed, and managed new social platforms and opportunities to support brand and business objectives.
* Successfully sourced and managed relationships with photographers and copywriters for sales content.
Marketing Associate
Created compelling social media content for Facebook, Instagram, and Google My Business platforms, resulting in increased engagement and brand visibility.
Developed and executed highly successful Hubspot email campaigns, achieving an outstanding open rate of over 80%.
Proactively contributed to the evolution of social media strategies, keeping up-to-date with industry trends and best practices.
Collaborated effectively with marketing specialists and graphic designers to ensure cohesive and impactful brand messaging across various digital platforms.
Demonstrated an exceptional work ethic and unwavering commitment to upholding company values.
Actively sought out new opportunities to engage and expand the target audience.
Played an integral role in brainstorming sessions, contributing ideas and assisting in the design, conception, and creation of innovative digital content.
Provided valuable support to team members by assisting with administrative duties related to web content and marketing initiatives.
Responsively addressed feedback and fostered a collaborative working environment.
Generated creative and effective marketing strategies through active participation in brainstorming sessions.
Effectively managed social media content scheduling to ensure consistent and timely delivery of posts.
