Amr El-Basiony
United Emirates Experience
Product Manager - Team Lead
Started Jeel App from the idea with very limited resources and budget to be now the best Digital Arabic Content Application from United Nations (ESCWA) besides being listed on the @BestStartup.asia list of 101 Top Arab World Media and Entertainment Companies and Start-ups.
Liaised with customer in providing support for issues and product questions, providing consultation for analysts in market evaluations.
Leader of Growth Strategy from innovative solutions with affordable directions, and opportunities in the market especially from the big players like Netflix and Disney+ and introducing Jeel as a strong player in the market with 176% Revenue growth and 78% subscription growth last 6 months.
Spearhead customer beta and design partner programs to develop detailed personas, use cases and functional specifications in shipping features tailored to customer needs.
Achieved growth goals, increasing MAU by 345%, and reaching +0.5M installs with limited Marketing efforts in 2021/2022 besides the development of 3 key software platform products, despite the COVID-19 pandemic.
Jeel App now is one of the best 50 growing influence Mobile apps in the MENA region and one of its kind in Arabic Kids apps.
Instructor and Session
Global Instructor of Product Management at UAE besides graduating +500 students from teaching for +1000 students in Advanced Digital Marketing track at Egypt FWD program of Udacity with cooperation with the Egyptian Government with +50 written positive students review.
Led training team meetings to improve instructor techniques and technical knowledge.
In addition to being an Agile mentor and a webinar instructor for all different tracks at Udacity FWD program for more than 1500 students.
Developed, planned and documented in-service training for instructors
Digital Marketing Manager
Built and executed social media strategy through competitive research, platform determination, benchmarking, and messaging and audience identification.
Moderated all user-generated content in line with the moderation policy for each community.
Covered Cristiano Ronaldo’s campaign with Clear shampoo with a heavy report with guiding the campaign digitally through 4 monthly advanced reports.
Crisis management for 2 Unilever brands, Lipton and Knorr as a result of the crisis of “Kamel Karamak” campaign. I created 10 social media crisis daily reports with daily recommendations to handle issues.
Participated in building the marketing strategy, to Acquisition of +300 Attendees in the largest high-class niche event in Egypt with speakers from Google, Social Bakers, and world-class authors like David Meerman Scott and PR Smith.
Trained new employees on company customer service policies and service level standards.
Developed and implemented a comprehensive social media strategy to achieve program goals and objectives.
