I am AWAI trained in direct-response copywriting for both B2C and B2B markets. There are numerous training programs I have completed through them.

Aside from my training at AWAI, I have also written for my website, Home Business Ideas.

These are the specific projects I have been trained on through AWAI:

• Articles – Provide information on a topic for use online, in magazines, or in newspapers to drive prospects to your sites or landing pages (great for SEO).
• Blogs – Single posts or series of posts, long or short-form, in all varieties (usually 300 – 1,200 words).
• Key Message Copy Platform – Get top results in all channels with a “master messaging roadmap.”
• FAQs – Answer common questions asked by customers (great for SEO).
• Case Study / Customer Success Story – Offer problem-solution-outcome stories featuring a product or service )usually 2-3 pages, 800-1,200 words).
• White Paper (Special Report) – Attract email sign-ups/new leads with valuable, downloadable reports (usually 5-10 pages).
• E-book – Provide highly useful information to customers via electronic guides.
• Autoresponder/Funnel Emails (Series) – Deepen customer relationships and/or drive follow-up purchases.
• Stand-Alone Email – Reach out and grow sales with special promotions, invitations, and more.
• E-newsletter/E-zine – Maintain customer loyalty with regular issues filled with tips and offers.
• Training Script/Copywriting –  Help customers due a website service or complete a task.
• Brochure – Succinctly and clearly explain how a product/service benefits prospects.
• Sales Enablement: One-Sheet or Sell Sheet – Content for a standard, two-sided sheet to give sales reps excellent product detailers to use with prospects.
• Sales Enablement: Battlecard – Single sheet containing all the key points a salesperson might need when on the phone or face-to-face with a prospect.
• Ghostwriting a Book – Have a writer prepare an excellent memoir or business book.
• How-to Guide/Tour (such as a Buying Guide) or “Tips” Booklet – Hand out helpful printed guides and booklets to customers explaining how a product, service, or site works.
• Training Manuals (non-software / technical) – Provide effective employee training for call centers, processes, etc.
• Welcome Packet – Help members/subscribers understand all the benefits and how-to’s.
• Proofreading – Checking written materials for spelling, punctuation, grammar, etc.

Although I have trained on numerous types of copy, I shine on articles and blog posts, how-to guides, E-books, and non-software/technical training guides. I also have professional experience writing training manuals/materials and training new hires for various companies. I have professional experience as an entrepreneur focused on marketing online and creating and selling various digital information products, including e-books, special reports, and full training courses on different aspects of home business and internet marketing.